NBA and WNBA Legends Engage Students in Financial Literacy

In one of the latest moves by professional athletes to promote financial literacy among young people, NBA and WNBA legends taught financial education to students in Alabama as part of a larger effort to impart financial responsibility on high school juniors and seniors in advance of their college careers.

Robert Horry, a retired NBA superstar who claims numerous records, including being only one of two players to have won NBA championships with three different teams, spoke to hundreds of Alabama high school students to emphasize the importance of making smart decisions with their personal financial affairs.

The NBA and WNBA teamed up with BBVA to implement this financial education initiative. While many students are drawn to the celebrity of the basketball stars, BBVA employees return to the high schools to ensure that the students understand the lessons taught and have the opportunity to ask additional questions.

Other professional sports leagues that have developed and rolled out financial education programs include the NFL, NHL and Major League Baseball. The financial education community continues to watch these initiatives closely, as many contend that the star power of the professional athletes goes a long way towards sparking greater interest among the students in financial literacy and in making sound personal financial decisions.