NBCUniversal Telemundo Launches Financial Literacy Campaign Targeting Millions of Hispanics in America
NBCUniversal Telemundo Enterprises took the spotlight in announcing the launch of “Tu Dinero es Tu Futuro” (Your Money is Your Future), a financial education initiative created to enhance financial literacy among Spanish-language viewers.
The campaign will focus its promotions on the 54 million Hispanics in America in an effort to help them obtain long-term financial success by boosting their foundation in financial literacy in such areas as budgeting, managing debt, paying for college, home ownership and retirement planning.
The announcement comes at a time when U.S. Hispanics are becoming an increasingly influential element of the overall American economic pie, representing approximately $1.3 trillion in purchasing power. However, as a result of both language and cultural barriers, U.S. Hispanic households are more than five times more likely to be unbanked and nearly two times more likely to be underbanked than non-Hispanics, according to a 2015 Latinum Network study.
Telemundo is spearheading the campaign along with several other partner organizations, including ASPIRA, Cuban American National Council (CNC) and Hispanic Federation. More specifically, ASPIRA’s Youth Development Program will work to engage ASPIRA clubs in an awareness competition via PSAs and social media to raise the level of financial literacy among youth utilizing “Tu Dinero es Tu Futuro” tools. Separately, CNC will host monthly comprehensive financial literacy workshops covering a broad range of financial education topics.
Additional information about this initiative can be found here.