NFL Players Excite Kids About Financial Literacy

by | 12/09/13 | Commentary, Uncategorized

Children follow the lead of their heroes and, when it comes to financial education, there’s no better way to engage young people than to have those they admire set a good example.  Professional sports leagues have been early adopters of this theme, with notable athletes taking the lead in helping to teach kids about the importance of understanding basic financial concepts and being empowered with respect to their financial affairs.

The National Football League (NFL) has been a leader in supporting financial education for a long time.  In one the latest examples of the NFL’s work in financial literacy, the Washington Redskins Charitable Foundation teamed up last week with Friendship Collegiate Academy to roll out a workshop to increase financial literacy in an effort to engage the community’s young people in financial education.  During the event, Washington Redskins players Darrel Young and Alfred Morris led workshops on relevant topics ranging from budgeting and saving to financial planning and money management.

In addition to teaching skills and concepts, programs like the one spearheaded by the Washington Redskins show kids firsthand that professional athletes are “just people” who experience the same financial and other challenges that everyone else faces.  By connecting emotionally with the athletes, the kids follow their guidance regarding the importance of learning money management skills.

This trend of prominent role models serving as financial literacy ambassadors has extended beyond the world of sports, to entertainers and other notable figures as well.  Many contend that the mere fact that these well-known individuals are embracing financial literacy and committing to major initiatives focused on youth financial education is reflective of the high-profile status that financial education increasingly is taking in many countries throughout the world.

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