Know your Audience First. Promoting Financial Literacy with Grassroots Public Relations
Posted on:
12/26/12The study highlights both the quantitative and qualitative research conducted by students on a key public located within Utah County and how the engage learning process resulted in providing target consumers with tools to assist in making educated personal financial decisions. The goal of the research is to learn key public understanding of financial literacy with the purpose of providing financial education and motivating the key public to take control of their financial future.
Researchers
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