Temporal Distance to Retirement and Communication Framing. Enhancing Retirement Financial Decision Making
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12/26/12Based on temporal construal theory, the length of time a person has before they reach retirement age will influence how they react to different types of messages. This theory predicts younger workers prefer more abstract communications compared to older workers who should prefer more concrete information because retirement is a distant goal rather than a proximal one. This paper directly tests how positive and negative message framing, goal timeframes, concreteness of the material presented and an individuals' age influences and individual's retirement savings intention.