The Bold and the Bankable: How the Nuestro Barrio Telenovela Reaches Latino Immigrants with Financial Education

Posted on:

07/05/13

This article presents and evaluates Nuestro Barrio, a Spanish-language telenovela designed to reach Latino immigrants with financial education. Nuestro Barrio's educational model is discussed in the context of the Transtheoretical model of Behavior Change, which defines the stages individuals move through as they make incremental progress toward sustained behavior on viewer behavior.

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