The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions
Posted on:
12/26/12This study examines the relationship between financial disclosures and financial knowledge of investors on investor decision making within the context of mutual fund advertising. Experimental results suggest that mutual fund ads with financial disclosures are more likely to generate higher levels of recall and positive thoughts regarding advertised information for the mutual fund, more favorable attitudes toward the mutual fund, and greater investment intention.
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