Sun Life Launches “Money Up” Financial Literacy Solution

Claiming to be the very first Canadian financial services company to venture into gamification, Sun Life Financial has announced the rollout of Money UP, a web-based game platform designed to teach consumers about investing, retirement and other key financial education topics.

The concept for Money UP evolved from the fact that many youth are reporting lower levels of interest in saving and financial planning for their later years, combined with the engagement among young people with games and digital technologies.  This Sun Life game was launched with full connectivity to educational tools and resources that are intended to assist the game’s players in understanding a broad range of financial underpinnings behind savings plans and strategies.  Players also can share their scores on Facebook and Twitter, which is appealing to the young generations.

The launch of Sun Life’s Money UP initiative is just the latest of many recent rollouts of innovative gaming solutions focused on financial literacy.  As digital technologies continue to advance, and as young people remain highly engaged with those technologies, it is widely expected that gamification will remain at the center of future developments with respect to financial literacy solutions.