Pop Icon Justin Bieber Promotes Financial Literacy

Payment solutions provider SpendSmart Payments Company, which offers resources to teens and their families to learn responsible spending habits, announced that it is partnering with singer Justin Bieber on a major financial literacy campaign featuring a “Cash for College Sweepstakes.”  The goal of the financial education initiative is to arm individuals with tools and resources to enable them to manage their finances effectively and to prepare responsibly for an affordable college education.

Upon the kick-off of the campaign, Bieber will release his second “Real Talk” video, which is focused on the theme of early planning for post-high school studies. Bieber also will be leveraging his Twitter, Facebook and other social media properties to widely disseminate his message about the SpendSmart Cash for College Sweepstakes.

The financial literacy initiative will run through November 25, 2013 and winners will receive $10,000 and a personal message from Bieber (1^st place), $5,000 (2^nd place) and $2,500 (3^rd place).

For details on how to enter the sweepstakes, please visit: www.SpendSmartCard.com.