Union Bank Teaches Kids How to Budget and Save

In an effort to promote financial literacy, Union Bank in San Francisco has taken an unprecedented step.  The bank announced that it has published a children’s book with a financial literacy theme. "What a Bank Can Do," with rhyming text and lively illustrations, aims to teach the importance of saving money.

The book was developed to educate children on them of “if you save more than you spend, you’ll never run out of money.” Pierre Habis, Union Bank’s head of community banking, said: “This project is about responsible banking… if you set a discipline around finance education at a young age, it will follow people for a lifetime.”  The initiative was designed to install in children the critical skills of saving and budgeting that will last a lifetime.

Union Bank will print an initial 5,000 copies of the book and will provide them to school and youth groups in various states throughout the U.S.  The release of the book comes with the results of a recent survey stating that 76% of children want to learn more about finance and 61% saying that they wish they had more information about saving money.

The release of this book marks only a small part of Union Bank’s overall initiative for promoting financial literacy.  Union Bank also supports Operation Hope and Junior Achievement.  With so much being dedicated to promoting financial literacy, Union Bank’s actions should be praised. To read more about the release of the children’s book or to learn more Union’s overall initiative, please click here.